Business in Focus

Meet the Makers – Jumana from Herbs and Heart

When I look back over the last year of The Happy Organic Girl, I’m not only proud of how much it’s grown but also that I’ve been able to play a role in promoting other business’s and what they have to offer.

A week or so ago, I received a wonderful compliment “you’re not like most bloggers, you actually blog”. Time will change how we do things, that much is true but really how far does a single instagram post go? How are we accepting that as a norm?

When I look back on the brands I’ve collaborated with, I love to get to know them. I want to know as much about their business as I hope they want to know about mine. After all, why shouldn’t we all just support each other?

This could not be more truer for when I first was contacted by Jumana from Herbs and Heart back in November 2017. Jumana shared so much of her passion in that first email, and her why.

I shared a review of 3 of the products I was sent plus the Face Mud, I purchased myself. You can find that review here.

As I mentioned above, I absolutely love getting to know the Makers I collaborate with. So when I was in Sydney for Finders Keepers in December 2017, I couldn’t resist stopping by and saying a big hello to Jumana (plus taking a sneaky selfie!).

Tonight, we sit down with Jumana and get to learn a little more about her and Herbs and Heart.

R. Firstly, I want to say thank you for being part of Meet the Makers. I know how busy we can get, especially those juggling a small business!
Let’s start with a little about Herbs and Heart, what lead you to starting your business?

J. I’m curious, stubborn, and a mild hypochondriac, all wonderful beginnings of what eventually lead to become Herbs & Heart. It started with my own skin troubles during my teenage years, and as every overly paranoid person, I took to google to enquire on how I could best help myself. I stumbled upon the many DIY Home remedies, and experimented a lot with my own skin, with incredible results. It’s when I first became a natural skincare enthusiast.

Things got serious for me in my early 20’s however, when my curiosity to bridge gaps in my knowledge led to me further investigating the chemicals in traditional off the shelf skincare, with the scary fact that the average Australian women puts over 515 chemicals on her body everyday. My stubborn will to do something about this lead to me enrol in further studies in product formulation & natural cosmetic science, and Herbs & Heart eventually came into being.

R. Over 515 chemicals per day? That’s an insane statistic and one I didn’t even know! Imagine that, surely that’s the reason more people are moving towards Green Beauty. With that in mind, how important is the use of natural ingredients to you and your brand?

J. It is one of our core values of course. As a brand we want to minimise the effects of harmful chemicals in any capacity we can, to our physical beings and our planet earth. Hence sustainable, plant-based ingredients remain at the forefront of our products. By choosing natural, we also encourage a conversation between consumer and ourselves to truly understanding what it is they are feeding their skin, and make empowered, informed decisions.

R. I remember at Finders Keepers, overhearing some of the conversations you were having about the products – I love that you take it that one step further and encourage that dialogue. Education is key! 
If you weren’t running Herbs and Hear, what would you be doing?

J. I’d be a doctor! I was in fact transitioning from design to medicine when I detoured into cosmetic science.

The Maker, Jumana

R. Sometimes navigating around skincare can be tricky, and scary for some taking a risk with a new product. Do you have any tips for those looking to move towards green beauty – where should they start?

J. Research, Research, Research. Knowledge is key! You as a consumer have complete right to know what goes into your skincare, and you shouldn’t be afraid to ask! I want to live in a world where product labels are demystified, where the consumer is no longer dumbfounded by the language, and tricks of complex labelling.

R. Exactly! Green Beauty doesn’t have to be scary, especially if you equip yourself with the knowledge to make informed decisions. Like you said, ask lots of questions. Ask the Maker what ingredients are used, if it’s cruelty free and how the ingredients chosen will work together to provide results.

Now Jumana, you have shared a little about Herbs and Heart, now tell us more about you! The biggest question I ask people is – have you figured out your purpose?

J. I’ve always known my purpose is to help people, but I took time to figure out how exactly I wanted to do that. Herbs & Heart is my vehicle for impacting this change. Today, I can see the business helping our customers feel good in their own skin, but tomorrow I know I want to be able to give back to bigger projects, both environment and social cause driven through our business, even running our own projects. Currently we donate 10% of all our profits to environmental causes.

R. I absolutely love that about Herbs and Heart, not only are you donating a percentage of profits to environmental changes but you actually breathe this value. I’ve noticed even with the packaging you use, gorgeous recyclable glass packaging.

Tell me a little about how you start your mornings, and how you practice gratitude.

J. I’ve started to incorporate daily morning meditation into my day. I use this time to also practice gratitude – a simple recount of all the people, opportunities, and things I am grateful for. I find it sets up the day in the most brilliant of ways!

Also, another trick is the brain cannot process stress and gratitude at the same time, hence during stressful times the best way to immediately regain inner balance is by reciting 3 things to be grateful for – it immediately dissipates any stress you may feel. Currently I am grateful for my cup of coffee (which I have successfully avoided for a week), my floofball sleeping next to my chair, and my Ugg boots keeping my feet toasty warm!

Face Mud in action!

R. Don’t get me started on coffee! It’s funny, I always hated it. When I moved to Melbourne I started drinking it (it is the capital of coffee after all!) but I do find it allows me a few moments to just stop and breathe.

Now, the big question – what is the skincare or make up product you reach for most?

J. Our Face Mud. It’s Manuka honey magic blended with 16 other fruit and plant extracts. It’s the bomb-diggity! One little product that seems to be all I need for a skin-pick-me-up anytime, any occasion. 🙂

R. I have to agree with you there, the Face Mud is something else. Do you remember the first time I used it? I definitely didn’t follow the instructions ha! I love that it can be used as a mask or cleanser, nothing beats a multi-use product. 

Featured above is Jumana’s newest product – Forest Nourish which comes in two sizes and looks absolutely divine! Next on the list to try, this features Hemp, Wild Lavender and Oak Moss. You can find it on the Herbs and Heart website here.

Thank you again for your time Jumana and for supporting me along my journey! I’m incredibly grateful #girlboss

I hope you all enjoy your Saturday evening!

Renee
x

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s