Business in Focus

Meet the Makers – Ann from Pure Nut Macadamia Skin Care

It makes perfect sense, that today of all days, we meet Ann from Pure Nut and get to know her and her beautiful “one ingredient” brand a little more. Why you may ask? Well I’m fairly confident that today marks one year since we actually met.

I remember approaching Ann’s stall at a Trade Fair, here in Melbourne. The Happy Organic Girl was so new, and I actually think it was still known as @hausofmonochrome. I was so nervous to tell people I was a blogger, and that I wanted to do more to support small business’s.

Ann was so lovely though, she made me feel right at ease and I ended up buying a few products so I could take photos for Instagram. Even after meeting, Ann has been so lovely and encouraging along the way, sharing photos I took of her products. She has given me a lot of confidence, something I am very grateful for.

I have featured Pure Nut several times on the blog, you can find the articles here;

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Pure Nut is a beautiful family owned business, located in Northern NSW. On their property they harvest their own Macadamia nuts and turn that into gorgeous oils to use in their skincare range.

They have a stunning range featuring eye creams, lip balm, face scrubs, body scrubs and their most popular product pure Macadamia Nut Oil. I love how natural the range is, and the packaging is gorgeous.

R. Hi Ann, thank you for being part of Meet the Makers. Not sure what I would have done if you had said no, as I just knew you had to be part of it. Can you believe it’s been a year since meeting at Life Instyle! 

Let’s start with the all important, what lead you to starting Pure Nut?

A. As we are macadamia farmers ourselves, I was researching the benefits of macadamias as a food and I came across lots of information about how good macadamia oil is for your skin. I trialled it myself for a year and gave to friends and family to try to see if it was as good as the research says. I loved how quickly the oil soaked in and the how my skin felt so much more hydrated. I really noticed a difference in the feel of my skin and the fine lines, especially on the back of my hands and on my face. If I didn’t truely love it and use it myself then I couldn’t sell it! Macadamia oil is also very healing and repairing and great for after sun use.

R. I agree, I love the way it makes my skin feel. I’ve mentioned it a few times, but I love the moisture it puts back into my tattoos. It always helps them to look so vibrant.

Since starting Pure Nut, what have you found to be one of the biggest challenges in business?

A. Living rural on our farm, accessing resources can be difficult (even though much can be accessed online I like to look at things first). It can also be a little isolating working from home on our farm as I love being immersed with other creatives.

R. In some ways, we are lucky to live in a digital world with access to information and the tip of our fingers but it can be extremely isolating – sometimes we just crave that human connection.

How important is the use of organic/natural ingredients to you and your brand?

A. This is key to our business with our ‘ Farm to Face’ theme (natural farm grown ingredients). Our Face Oil and Body Oil has JUST ONE plant-based ingredient… no long list of ingredients. We want our customers to feel confident they know exactly what is in their moisturiser…..no preservatives or chemicals just macadamia oil. As our Oil is plant based, straight from Nature, it’s important our other products also have the best natural derived ingredients.

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R. I love that – Farm to Face. How often can we say that about our beauty products. Are you working on anything new or exciting?

A. We are currently having a Face Cream with Macadamia oil + Manuka honey formulated. As the farmer, we take the macadamia oil & Manuka honey (which we source locally) to a cosmetic lab in the City to have the products professionally formulated. Early this year we changed our Face Oil + Body Oil packaging to highlight it has just ONE pant based ingredient. (Australian macadamia Oil). We will also have a larger 500ml Face + Body Oil bottle available soon so you can refill your smaller bottles, which will create less waste.

R. The new packaging looks amazing, It’s wonderful that as a consumer, I have access to such a pure beauty product.

Any tips for those wanting to move away from mainstream beauty products and into green beauty – where should they start

A. Always read the ingredients ( Some brands will say it is a particular oil but when you read the ingredients it will include other ingredients).
Buy Australian made or grown (as Australian Standards in our laboratories / factories are often higher than other countries).
Give your skin a chance to get use to the product (If you haven’t used an oil before it may take a couple of days for your skin to love it).
Just because a product is expensive it doesn’t mean it will work better than another product. Sometimes you may pay more for a Big Brand name. Pure Nut 50ml Macadamia Face Oil retails for $14.95! I use to personally buy expensive Day Creams and Night Creams but now I that I use our macadamia Face Oil & Eye Cream my skin simply doesn’t need anything else! Macadamia Oil can hold its own in the big world of skin care. It doesn’t need a long list of ingredients added, PLUS it really will make a difference in how your skin feels!

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R. Checking the ingredients is so important! On the back of that, I think knowing what the ingredients could be or the terms used is just as important.

How do you relax and enjoy your downtime?

A. Late afternoon, as the sun begins to set and the sky puts on an amazing show of colour.
I am married to my farmer husband and a mum of four teenagers. A long with my skin care range, Pure Nut, I run a Guesthouse Accommodation in a cottage on our farm. Our 50 acre macadamia farm is Northern NSW and a short drive to the beach. I love walking by the sea with the family and our dog Scoot. Living and working on the farm I enjoy catching up with friends for coffee or dinner at one of the many fabulous local venues in Byron Bay, Bangalow, Lennox Head, Alstonville or Ballina! We’re pretty close to some great beaches and cafes!

R. Your guesthouse sounds amazing, I definitely need to come and pay it a visit! I love the photos you share of the farm, it looks so lush!

It sounds like you are on the go often, what are some of your self-care tips?

A. After a recent, very unexpected health scare, I love the mantra … ‘Self care is not a luxury it’s a necessity!’ Along with family… your health is everything! I read ingredient labels more and just take a little more care in what I put into my body and on my skin. With a very busy family and work lifestyle, I am consciously trying to take a little more ‘me time’, even if it’s not for long (AND not feel guilty about it). Plus for my family … stepping away from work & the computer and being more present.

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R. I’m a serious believer of “me” time. I can definitely agree with your comments about health. I had an operation in May and I’m still recovering. I’m restricted with what exercise I can do, and even the cleaning (although that’s not the end of the world ha!) but I often think about everything I could do before it.

What is your purpose and why?

A. As macadamia farmers I am passionate to spread the word on how fabulous macadamias are for your health and the amazing profile the oil has for your skin! Our macadamia oil is sourced from a collaborative of Australian farmers and is of high quality.

R. I remember our first meeting, the way you explained the products to me – you could just hear the passion in your voice!

Tell me a little about your beauty routine and how we can implement the Pure Nut products into our routine.

A. Very simple – clean, exfoliate & moisturise! I exfoliate about twice a week and after cleansing I apply Pure Nut Eye Cream (with Manuka honey) and Face Oil morning and night. For my body, I will often mix a few drops of my favourite essential oil with about 5 to 8 drops of macadamia oil to nourish my body and smell amazing! Macadamia oil is great for travelling as you can use it to take make-up off (it’s fabulous for taking off mascara), as your moisturiser (Face + Body), for the dry ends of hair and great for healing any little skin abrasions or for after sun care.

R. What a wonderfully simple and effective skincare routine. Less waste, fuss and more results! I must say, I love using the scrubs when I am in the bath as not only do they smell AMAZING, I love how it makes the water all milky.  

Ann, I would like to say a massive thank you. For not only letting us all know a little more about you and Pure Nut but also for your continued friendship and support! 

If you are keen to try the Pure Nut range, now is the perfect time. Ann has generously offered 30% off for 2 days using code FARM at checkout.

A cheeky tip – check out the lip balm! It’s another one of my favourites.

Happy Saturday!

Renee
x

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