Business in Focus

Meet the Makers – Anna from Edible Beauty

“The Edible Beauty Australia philosophy is based on illuminating your natural beauty using pure, wildcrafted and botanical ingredients that are literally good enough to eat.”
– Edible Beauty Website

Edible Beauty, really needs no introduction. This amazing brand, created by Anna Mitsios, has gone from strength to strength since it’s creation. The line is completely vegan (waiting on official certification) and cruelty free.

Starting her career as a naturopath and nutritionist, Anna has created a range of teas that promote well-being, nourishing the body from within and a range of skincare products to protect and strengthen the skin.
The ingredients in the skincare line are that pure and good for your skin that you could actually eat what you are putting on your face, although I would recommend doing that as they have been formulated to make you glow on the outside!

What I love about this brand is the reach it has in promoting Green Beauty. Not only is it sold at Sephora Australia but also stocked at Sephora USA, which I think is an amazing accomplishment. Let’s spread the Green Beauty Movement word!

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R. Thank you so much for sharing your time with us tonight Anna, I’m a little star-struck as I adore your brand and what it stands for! I’d love to start by asking you, what lead to the creation of Edible Beauty?

A. I became inspired to start my own skin care range five years ago when treating clients in my naturopathic practice and seeking a way to improve the management of my own auto-immune condition. It was difficult for me to find products that I could use and recommend that were both 100% natural and also luxurious. I felt there was a need for a product range which was pure enough to be “edible”, but that was also luxurious and a sensual delight to use.

The concept of “edible beauty” developed because I also felt the need to make people aware of the fact that beauty truly does come from the inside. What we put both onto our skin and into our bodies has a lot to do with our outer radiance and glow. Our ‘beauty tea’ and skin care range embodies this philosophy of “inside out beauty” and also reflects my passion and belief in the therapeutic value of botanical herbs, which are abundant in the products.

R. I absolutely adore this concept as its so true, just like unhealthy eating can really affect the skin. If you weren’t running your business, what would you be doing and have you figured out your purpose?

A. I would definitely still be running my naturopathic practice on a full-time basis. It is definitely one of my passions and is also incredibly fulfilling for me guiding people to make changes to their health and vitality. I absolutely love prescribing herbal formulas which are customised to client’s health concerns – they have an incredible ability to work quickly and effectively in getting people back on track with their health.

My mission is to spread the word on toxin free beauty and to provide people with tools to address their beauty regimes on both the inside and out. This reflects my holistic approach to health and beauty and my belief that we truly do need an “inside” and “outside” approach to clear and youthful skin.  What we often do not realise is that what we put both on and in our bodies is affecting our vitality.

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R. I absolutely love this to bits, hearing your passion when you speak about your purpose and why. It actually fuels my purpose and why which is to support small business! What do you find the biggest challenge in business?

A. One of the biggest challenges I find is maintaining a balance between work and life. When running a small business it is tempting to allow our work to take over all aspects of our life which may be required in the short-term but over the long-term can affect our health and relationships. I need to make a concerted effort to switch off and find a space of calm and still where I can reset, ground myself and allow my creativity to flourish.

R. Work/life is a tricky one, we live in an age where we can communicate with each other within moments, where work can be accessed anywhere in the world but it really can start to affect those around us. Recognising it is the first step, I also need to make more of an effort to switch off rather than checking the socials or replying to emails! One of my favourite questions, and something that affects us all, how do you deal with negativity?

A. I am always very conscious of negative thought patterns and am aware of when they start to creep in. As soon as I realise I am dealing with negativity either from an internal or external source,  I take action either by physically moving to encourage flow or by consciously bringing in new thought patterns.

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R. I can’t stand negativity, unfortunately it’s something that can affect us so easily. I like how you acknowledge it and then you try to change your thought patterns. I try to remove myself from the situation or people and work on walking a different path. Something a little more positive, what’s next for Edible Beauty!

A. We are working on a series of skin “boosters” which reflect “skin food” concoctions filled with beauty-boosting vitamins, minerals and fats designed to combat common skin ailments. Tumeric Beauty Lattes, Glowing Skin Smoothies and Probiotic Tonics will be part of the range!

R. Oh yum! Nothing like a Tumeric latte, I love to add a little ginger and maple syrup – I’m going to have to make myself one now – ha! Any tips for those wanting to start a Green Beauty business?

A. The best advice that I could give is that you must continue to have faith in your product or service and your dream. This is most important when things do not seem to be going your way or when you face adversity.  It is at these stages that you grow the most and where you realise you are often 5mm from “making it”. Always believe that there is a way to succeed, as I am a firm believer that there always is!

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R. Sometimes it’s so easy to get lost in self-doubt, I know it happens to me on a regular basis. Plus we live in a world where it is so easy to compare each other but I love how you say we could be 5mm away from “making it” – that is so true! That advice alone is worth its weight in gold!
With all your knowledge about “inside” and “outside” beauty, what does your beauty routine look like?

A. I am a huge fan or getting into daily routines. My current routine involves cleansing, apply our exotic goddess ageless serum and Snowflower Illuminating Face Oil along with our Gold Eye Cream. In the evenings I will do the same thing and alternate between using a nourish repair cream, our Coco Bliss Intensive Repair Crème or our purifying mask, Sleeping Beauty Purifying Mask.

On the inside I drink a glass of our soon to launch Native Collagen powder, a plant-based collagen formula which provides a wonderful vitamin C hit. I will also have a tablespoon of flaxseed meal and flaxseed oil mixed into a bowl of oven roasted or raw kale sprinkled with sea salt. I am always drinking a herbal tonic, my current one contains adrenal replenishing herbs and liver boosting herbs.

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R. I’ve seen a little online about the new Native Collagen powder, it looks very impressive and what an easy way to add a boost of nutrients in the morning to set you up for the day! Any go-to skincare or make-up products you love?

A. I cannot live without our Sleeping Beauty Purifying Mousse. This is a must have product for me to boost brightness and balance oil production and it works literally overnight. One of my favourite extracts in this product is the Snowflower Seed which has 50 times the antioxidant action of Vitamin C and 100 times that of Vitamin C which makes it a wonder ingredient for brightening the skin, reducing inflammation and also supporting collagen production.

R. I’m all for collagen production! I also never knew that about Snowflower seed, how interesting and a fun fact to share in my team meeting on Monday!
What’s your favourite part of the day?

A. This is definitely my daily morning coastal walk with my partner. It is an early start but it is always spectacular enjoying the sunrise together and the coastal air always energises and provides a positive start to the morning.

bloom of youth infusion masksR. Living by the sea is one thing I miss since the move from Sydney to Melbourne but that coastal air would be such bliss on the face and the perfect way to start the morning. Practicing gratitude is so good for the soul, any tips for how you practice this?

A. I make a conscious effort to always thank people for their time, efforts, skill, support, and for who they are! I think there is no better way to practice gratitude than to directly provide it to the people and things that you are appreciative of.

R. Saying thank-you is so important! I’m a massive believer of going out of your way to thank those that have given their time or knowledge. Most of us are so busy juggling so many balls, that to be acknowledged can mean the world.
Gratitude links directly with self-care, do you have any other self-care tips?

A. The self-care tip which is essential to the skin is always cleansing and applying an antioxidant serum in the morning and night. Sleep is also critical! I recommend always getting to bed before 11 pm. The hours we sleep before midnight are the equivalent of two hours of rest and repair!

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R. Insane, I didn’t know that about sleeping before 12am! Not that I’m normally up then as I love my sleep but it’s crazy to think how not getting enough sleep really does affect our skin, body and moods!
Finally, any tips for those looking to move towards green beauty? Where is the best place to start?

A. I recommend that people start by considering swapping the products they are using most regularly and on the largest surface are of their body. This is normally their body wash, cleanser, lotion and foundation.

The Environmental Working Group (EWG) is a great site for looking up products and ingredients and finding out the toxin profile of what is being used most regularly. Swapping out these products for natural alternatives means that you are effectively reducing a substantial proportion of your toxic load just by replacing five to six products.

There are some wonderful sites which provide toxinfree and green beauty alternatives including Nourished Life and Beautiful Because. They have an incredible and affordable range of alternative skincare and beauty products to choose from which are equally as effective as their conventional counterparts.

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R. Thank you Anna for your time, as I mentioned I’m extremely grateful. You have provided a fantastic insight into life with Edible Beauty and yourself. I’ll be taking away quite a few tips (especially sleeping before 11pm) and also looking into your new  Native Collagen Powder!

I would also like to point out that all photos used today have been provided by Anna & the Edible Beauty team. l have included several as they are just too stunning not too share!

You can find the wonderful range of Edible Beauty products here.

I hope you enjoyed tonight’s Meet the Makers as much as I did! Check back on Monday for my review of the Edible Beauty Travel Set!

Have a wonderful weekend,

Renee
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