Good Evening and happy Saturday! Tonight’s Meet the Makers is a little delayed as I have my Mama visiting!
I’m pleased to say, tonight we are chatting with one awesome boss babe! Naomi from L’Elu Skincare is simply wonderful, we met when I purchased 2 custom oils from her back in June.
I absolutely love Naomi’s business idea, how cool is it to customise your own facial oils based on how they work on the skin? Plus the packaging is so beautiful! I also really loved the hand-written note that accompanied my package, it was really special and made me realise the impact that buying from a small business has.
R.Welcome Naomi! Thank you for joining us, and for letting us into the world of L’Elu Skincare! Let’s start with what any given day looks like for you?
N. Monday to Friday I work full-time, I try to exercise every morning before work and take at least 10 minutes to meditate. My weekdays generally look the same and I actually love routine!
After work I run around with my puppies and take them somewhere fun, then at home I’ll work through social media, any business items, responding to messages, and always working on development of my business (my brain is doing this a lot at work too – oops!). I usually fall asleep on my phone working on L’Elu. Weekends for me are about getting out and about and working on L’Elu, it’s two days where I (reluctantly) push my routine to the side and take the day as it comes!
R. I love routine too, even down to the train I catch and where I get on it! I’m a tad odd like that. What have you found to be the biggest challenge in running L’Elu?
N. Definitely social media! I really struggle with content. I have plenty ideas and things I want to share, but I’m so hard on myself and think “oh what if people hate it, what if it sucks, this photo isn’t good enough” it’s so silly I know! But that’s my biggest challenge currently! And I never know how much of myself to share, where do I draw the line between being a brand not a personality/influencer?? See what I mean, I think so far into it!! Haha
R. The biggest lesson I’ve learnt with social media is just be you. Don’t worry about following trends like patterns and things like that. Sure you want it to be visually appealing but we are all different. So if you want to post something, then post it! You’ve got this!
How important is the use of natural/organic ingredients to you and L’Elu?
N. I mean this is really important to me, but the number one thing above this I have to say is the ethics of where the ingredients are sourced. Making sure they’re sourced from somewhere that doesn’t test on animals, because whilst a brand can say they don’t test on animals – the ingredients they source individually before creating their product, can actually be tested on animals whilst they still make the cruelty free claim.
So number one for me is that, also making sure we know where the ingredients come from, they’re traceable and that we aren’t engaging in any sort of sub par human treatment, so fair trade. Natural and organic is also way, way up there, for example there’s so many harmful pesticides used on plants these days which end up in our bodies – not just from food but what we put on our skin, it’s absolutely not worth it. Our ingredients will always be natural, GMO free, and organic.
R. That is so important, and something I’m sure slips most people’s minds. Making sure that the products they purchase aren’t tested on animals nor are the ingredients from wherever they are sourced.
What is your favourite part of the day?
N. When the sun is up!! I’ve been known to say I really dislike night-time. I just love the sunshine so much and it’s when I’m most productive. I’m an early riser for sure, so I can get the most out of the daylight!
R. How funny, I am exactly the same. I generally get up around 6ish as I feel it makes the day feel longer and I can get so much done!
Anything new on the horizon for L’Elu?
N. Absolutely! By the end of the year we will have a range of skincare. Currently working on balm/oil cleanser, hydrating facial mist, moisturiser, masks and some body stuff – of course all customisable. It’s very exciting but takes time as I won’t release anything until I am 100% happy with it. Then there’s the financial side, it costs a lot of money to get a product ready for sale. But it’s coming….
R. Oh I bet! There is so much to it, than just popping some ingredients together and into a bottle. I’m excited for the cleanser though (spoken like a true cleanser addict!).
What would you tell someone who is looking to join the Green Beauty Community!
N. Definitely. Follow people like you (@thehappyorganicgirlau)!! Also follow #greenbeauty and similar hashtags on social media. People like yourself are so full of knowledge & passion plus the fact you seek out brands such as L’Elu is really getting us niche green skincare brands out there. When you come across a new skincare brand you’re interested in, flick them a message if you have any questions! I think the green Beauty community is such a kind place and many of us are small businesses full of passion and eager to help!
R. That is so kind, thank you! I just think there are so many wonderful Australian skincare/make up brands who are doing great things for green beauty!
Outside of running L’Elu, working your 9-5 and then managing your social life – what do you do for fun?
N. Getting outside for sure! I absolutely love the outdoors and going on adventures, heading to the beach and trekking through the bush. I also LOVE attending markets and seeing what small businesses are creating and supporting them. I make an effort to head to them every weekend. I enjoy reading, and am constantly reading/researching about skincare, nutrition & mindfulness. Hanging with my partner, puppies and friends is when I’m happiest!
R. You’re lucky to live in a part of Australia that generally has good weather. I’m slowly climbing out of the indoors now Spring has arrived in Melbourne!
Talking of how I’m grateful it’s now Spring, how do you practice gratitude?
N. This is something I make sure I do daily. It’s so easy to have a crappy day and think everything sucks, and I’m not saying it’s bad to feel down about shitty things happening in your life, because we all need to feel that – we are human and everything is relative! However taking a moment to realise how much you have, can completely change your state of mind and then your physical world.
Every morning on my way to work I make sure I think of everything I’m so lucky to have, a roof over my head, food, clean water, air in my lungs, the safe country I live in – I could go on. I make an effort to openly say thank you to the universe and actually smile – even if it’s forced! It’s so easy to go through each day and think of the bad things & what you don’t have (especially in the world of social media!), take a moment to look at what you DO have.
R. How do you look after yourself and practice a little self-love?
N. YOU should always be your number one priority!! Put yourself first. This is something I’ve only recently started practicing and it’s made the biggest impact to my life and mental well-being. I’m a people pleaser, always want to make others happy, and that was often at the sake of my own happiness and wellbeing.
I like to think of the emergency procedures when flying – “put your own oxygen mask on before helping others”, you’re so much better equipped to help those around you when you’re looking after yourself!
R. Ha! I love that, how true though. I will try to keep that in mind also as I have a tendency to say yes to everything without realising how it impacts me.
Thank you again Naomi for sharing your time with us, it has been an absolute delight!
I hope you have enjoyed tonight’s Meet the Makers, feel free to let me know if you have any particular questions you would like asked next or any feedback!
Enjoy your night!