Business in Focus

Meet the Makers – Juliet from Mermaid Julisa

The lovely Juliet and I have followed each other for quite some time now and I was delighted when I realised we would both be at the same trade show back in August of this year.

I eagerly approached Julet, and she greeted me with a massive hug. I’m not the hugging type, and when I do it’s extremely awkward, however Juliet made me feel at ease. We chatted about her new range of nail polishes and a few things she has planned for Mermaid Julisa, and I was so excited for her. I just knew that she needed to be part of Meet the Makers!

Mermaid Julisa focusses on mindful beauty rituals, where you can take time to focus on yourself and give yourself a little self-love. Juliet has a range of toxic free nail polishes in the most amazing colours (Ariel & Ghost Cactus are stunning), acetone-free nail polish remover, crystal rollers and organic Tamanu skin oil.

Juliet’s website is a visual delight too, and makes me want to just dive into the ocean and become a mermaid! You can find her website here.

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R. A big hello to you from Melbourne all the way to sunny Queensland! You’ve had a few massive months since we met, with the trade show and then your overseas adventure. I should say welcome home!

I’d love to start with learning a little more about how Mermaid Julisa was born!

J. I used to suffer from symptoms of hormonal imbalances that have really affected my body and my mind. That prompted me to research about the potential hormone disruptors such as phlates that could be hiding in my skincare, beauty and personal care products.

I feel dedicated to overhaul my care routine with toxic free products and that was the most important decision I’ve made for myself. I pretty much could find alternatives to most products, while I felt there isn’t many choices of toxic free nail polish in the market that appeal to me. I’m attracted to bold, magical shimmers and glitters and I’m very adventurous with styling colours. Most natural cosmetics in the market offer the ordinary and nude palettes only. It’s inspired me to start my own range of non-toxic polish range with the most mermaidy, out of this world shimmery palettes! Also being a green beauty blogger myself before starting Julisa has helped me understand where my tribe is and how to cater to their needs.

R. You mentioned you struggled with symptoms of hormonal imbalances which is one of the reasons you turned to green beauty. Any tips for those also looking to make the switch to green beauty – where should they start?

J. Make a list of types of products you use most and start swapping out your most frequently used products first. Swapping your entire beauty and personal care collection could be expensive to do all at the same time. It took me around 9 months to completely overhaul mine. In the meantime, do your research online on sites such as EWG and Safe Cosmetics Australia – they certify brands that meet their clean ingredient standard (proud to share that Julisa is accredited by SCA). Also follow green beauty bloggers who do authentic reviews (hello @thehappyorganicgirlau!). Getting to read how other people rate the products is the best way to get a feel if those might suit you.

R. I mentioned above that you were in Melbourne with your new product range, with that stunning new packaging! Anything else in the works for Mermaid Julisa?

J. Too many! After launching our recent rebrand the next product range we want to expand is our beauty tools range. I’m currently playing with a few prototypes after my recent visit to our crystal suppliers and I can’t wait to share some sneak peeks on my Instagram! Of course, they’ll be non-invasive and working in line with holistic health practice.

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R. Oh yes! You are definitely leading the way with your crystal tools. The Rose Quartz Facial Massage Roller Wand is out of this world. I haven’t seen anything like it!

Often in business (and in life) we have to deal with negativity. What do you do to overcome these challenges?

J. First of all, I select my tribes and the type of energy I want to associate myself with. If I could sense negative energy I tend to stay away. But of course, unfortunately, negativity isn’t something that one can completely avoid. When that happens, I always try to stay calm and inspire the person to be positive as much as I can. I think setting your own mindset is really important, and I won’t let anyone else take my positivity away from me.

I feel that having clarity and a focused mind is the first step to any problem solving process. When I feel stressed out when faced with a challenge, I take a step back and have a short quiet moment to calm my nerves. I find that short meditation practice helps immensely, as well as conscious breathing exercise to clear my mind. Because nothing’s worse than creating another problem with a quick-fix type of solution that wasn’t being thought through properly under stress.

R. Mindset is incredibly important. I know, if I am in the wrong mindset I find it incredibly challenging to pull myself out from it. I generally need to remove myself from the situation and take some time out. 

Having been a beauty blogger, and now running your own small business, do you have any tips for those considering jumping into a Green Beauty business?

J. Start small & start now! There’s no better timing than right at the moment when you feel you have that million dollar idea. I’ve come across way too many people with brilliant ideas but their business plan was put off by their own excuses – whether not being able to let go of financial security of a stable job or just being passive about execution. For green beauty industry in particular, I feel that being authentic and knowledgeable is the key to attract your like-minded tribes.

R. Yes! That’s the best advice – start now. I often reflect on where The Happy Organic Girl would be if I had started sooner. I’m just glad I started!

Outside of Mermaid Julisa, what do you get up too in your downtime?

J. Making a switch to green beauty has really opened up a whole new aspect of life and hobbies for me. I’ve been practising yoga for around four years. I tried to head to my local studio twice a week despite my busy schedule.

I try to fit in some holiday travel as much as I can, sometimes by combining work and leisure trips. I love exploring off the beaten track destinations and places where I could marvel at natural wonders.

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R. I love that your business has changed other aspects of your daily life for the best! 

You mentioned you often try to combine work and travel, where is your favourite place in the world to travel too?

J. Vanuatu tops my list of wow-inducing destinations to lose myself. I spent a week on the remote Santos island. The meditative sound of lapping waves on the beach every morning is the best wake up call one could ask for!

R. That sounds absolutely divine, I can just hear the waves lapping on the beach!

Mermaid Julisa is all about mindful beauty, how do you practice self-care?

J. I try to take 10 minutes before bedtime for self-care. It could be a quick manicure session, self body massage, facial massage or soaking in warm bath. I try to switch off my phone so that I can be really mindful of the sensations and how I feel dedicating some precious self care time to myself.

Constantly reminding myself to be mindful about my own ways of thoughts and how my inner energy radiates. I’m trying to be more vocal and open about showing my affection for my loved ones.

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R. I might try the warm bath tip this week. I never really focus on the water as I am always so busy taking photos ha!

Lastly what is your go-to skincare or make up product?

J. I literally can’t live without my rose quartz gua sha. This pretty, non-invasive tool does so much to help with my puffiness (bye-bye marshmallow face!). Also for sinus relief on flights and relieving muscle tension around neck & shoulders. There are so many wellness benefits of gua sha and I feel I’ve just started with exploring more.

R. I absolutely love my Gua Sha tool, the way it curves to my face and the cooling feeling from the crystal is absolute bliss! 

Thank you so much for taking time out to be a part of Meet the Makers! 

J. Was so lovely meeting you Renee at Life In Style in Melbourne! Thanks for having me and I can’t wait to catch up!

R. I absolutely loved meeting you and the bond we have made!

If you are curious about Gua Sha, you can purchase the tool from Mermaid Julisa and shortly I will have available a walk through on how to practice Gua Sha! I can’t wait to share that with you also.

Happy days!

Renee
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