Business in Focus

Meet the Makers – Kailah from MG Naturals

Good afternoon friends, and happy Sunday! I hope everyone is enjoying their long weekend. Did you watch the AFL Grand Final yesterday? I didn’t but I thought there would be many who are so decided to delay the posting of this week’s Meet the Makers!

Today we are chatting with Kailah from MG Naturals. I met Kailah close to a year ago in a Facebook group for business women, aptly called “Like Minded Bitches Drinking Wine” which is a wonderful community of women supporting women!

MG Naturals is one of those brands I really love, creating wonderful make up & skincare products that are vegan, organic and 100% titanium dioxide free. Which is great news for your skin considering what we apply to our bodies is absorbed into it.

MG Naturals have a range of products from vegan brushes, foundation, bronzer to lipstick and mascara. Kailah also loves feedback and suggestions on future products, if you have a great idea you can contact her here.

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R. Welcome Kailah to Meet the Makers! It’s been wonderful watching the brand grow! Tell us, what made you decide to start MG Naturals?

K. Becoming a Mama led me to start my business, the MG actually stands for Mama Going Natural. Before my daughter was born I assumed that all products sold in stores must be safe, otherwise you wouldn’t be able to sell them, right?! Boy was I shocked to find all the chemicals & toxins that were in products that my family used every single day.

I couldn’t find any makeup brands that I was 100% happy with, so out of necessity MG Naturals was born to create safe, natural products for my family & friends, it actually took off quite by accident! There was such a demand for safe, honest makeup!

R. I always wondered what the MG stood for! That is very cool! It’s amazing the demand for safe, green make up and skincare and I believe as Australian Makers we are leading the way in producing great quality green products!

How & why are organic ingredients important to your brand?

K. Organic natural ingredients are the cornerstone of our brand. If I won’t put an ingredient on my sweet babies skin I wouldn’t include it in our products. If we can’t make a product to our exacting standards of purity & safety then we just don’t make it.

We want people to know they can trust us, the green beauty sector can be a mine field of mis-information & green washing so we like to think we stand as a beacon for people to trust & believe in, they can safely order our products & know we don’t use any nasties, ever!

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R. Argh green washing is so common and it drives me mad! It’s true, as consumers we don’t have massive amounts of time to be reading through ingredient lists so you think you can trust what the packaging says – unfortunately it’s not always the case.

Are you currently working on anything or any new products about to launch?

K. We have so many new & exciting products in the pipeline. We are constantly testing out new formulations & playing with makeup. Formulating green makeup can take a lot longer as we try to recreate the look, feel & function of big brand makeup just without all the nasties. We have so many products in various stages of testing & production: a fuller coverage solid foundation, lip n cheek colour pots, a full coverage colour-correcting concealer palette, liquid eyeliner & we want to get into pressed powder products later in the year.

R. Oh the lip n cheek colour pots sound exciting – well it all does! I can see how the formulation process can take a little longer than traditional methods.

Do you have any tips for those who are wanting to move away from mainstream make up brands and into safe and vegan alternatives?

K. It can be expensive (but very worthwhile for your health) moving into green beauty & tossing out all your non-green makeup.

To make it easier on your wallet I recommend starting with your foundation or BB cream as these products are often used every day & are being absorbed into your skin. Then I’d look at your lip products as we inadvertently consume a lot of lipstick & lip balm overtime. Those would be the products I would worry about first & then everything else can be swapped out as they start to run out. But just changing those products alone will reduce the amount of toxins & chemicals your exposed to each day.

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R. It’s amazing just how much lip balm/stick we consume without even knowing it. I seem to go through so much of it, so ensuring what I use is natural is extremely important to me.

Where do you draw inspiration from each day?

K. I am inspired by my children, they are my greatest teachers. My eldest Aleena is zen, nothing much rattles her, so she reminds me not to sweat the small stuff. My toddler Lexi is bolshy & fearless & does not accept No for an answer, she inspires me to be brave & go after what I want. And our latest addition Baby Aubree is never-ending happy, she wakes up smiling and smiles her way through the day, she reminds me of the pure delight of being alive even when your seriously sleep deprived!!

R. That is so beautiful! They say that kids really are our greatest teachers. I’ve actually been trying to include more child-like play into my life. Things we did as kids that brought so much delight, like rolling down this massive hill at work. People were asking why I did it and I thought why not? It was actually so much fun and left me grinning from ear-to-ear!

What is your favourite part of the day?

K. My absolute favourite part of the day is working at my desk & watching my girls play on the fort in the backyard. Sometimes being a Mama & running a business can be a bit of a hard gig. But when I look at my girls, I know it’s all worthwhile because one day they will be wearing makeup &I don’t want any nasties on those precious little faces.

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R. Finally, as the Maker of such wonderful products, tell us – what does your beauty routine look like?

K. Being a Mama of three (with two being under two) my beauty routine is very parred back at the moment. Alone time in the bathroom is a foregone conclusion in our house so I have to get ready to face the world in a matter of minutes. I always start with our BB Cream in luminous light because that’s my moisturiser, sunscreen & makeup all in one. I then like to apply a few coats of our Organic Volume Mascara because I love lashes & then a swipe of our Wild Rose lipstick and I’m ready for the school run. I used to wear foundation but now that I have no time for skincare I have swapped to the BB as its my moisturiser, serum, sunscreen & makeup in one easy 30 second application (leaving me more time to apply my mascara!).

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R. Oh the ever precious mascara! I don’t know what I would do without it, I love it. Something so simple, that can make you look and feel like you’ve slept for a solid 12 hours – ha!

Thank you again for joining us Kailah. I’m excited for what’s on the horizon for you and will be keeping close eye on the lip and cheek pots!

You can find Kailah’s bright and cheery website here and also reach out to her on Instagram via @mgnaturals.

I’d also love to know who you would like to see interviewed next, feel free to let me know!

Have a wonderful week!

Renee
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